Intelligence ROI: When Intelligence Becomes Profit


Dear Decision Maker,

Most companies treat intelligence as an expense.

  • A necessary cost.
  • A risk mitigation tool.
  • Something you budget for and hope you never really need.

They're looking at it backwards.

A private equity firm came to us last year evaluating a $50M acquisition in Sub-Saharan Africa.

Their standard due diligence said everything checked out. Financial statements clean. Legal compliance confirmed. Market position validated.

They were ready to close.

We charged them $120,000 for ground truth intelligence.

What we found: The target company's CFO was hiding debt across three jurisdictions. The local regulatory environment was about to shift dramatically. And a state-owned competitor was positioning to undercut them within six months.

Our client walked away from the deal.

Three months later, that target company collapsed.

$120,000 investment. $50M disaster avoided.

That's a 41,600% ROI.

But here's what most executives miss: intelligence isn't just about avoiding losses.

The best ROI comes from opportunities others can't see.

Intelligence becomes profit when it:

Reveals market entry windows competitors miss. Identifies distressed assets before they hit the market. Maps informal power structures that control real access. Delivers early warning on regulatory shifts that create advantage.

One client used our intelligence to acquire three strategic positions during COVID at 60% below market value.

Those investments are now worth 300% more than what they paid.

The intelligence cost them $80,000. The return was $45M+.

The difference between intelligence as cost and intelligence as profit?

  1. Timing.
  2. Access.
  3. Ground truth.

Most companies get intelligence after decisions are made. They use it to validate what they already believe.

Winners use intelligence before decisions crystallise. They use it to see what others can't.

Your competition is spending millions on intelligence that tells them what happened yesterday.

Are you investing in intelligence that shows you what happens tomorrow?

What's the most valuable intelligence investment your organization has made?

Was it about avoiding loss or capturing opportunity?


In uncertain markets, superior information isn't a defensive cost - it's the highest-ROI investment you can make.

Ready to transform intelligence from expense to competitive advantage? The companies winning in complex markets aren't spending less on intelligence. They're spending smarter.

Ahmed Hassan
CEO Grey Dynamics
Where headlines end, ground truth begins


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