Our mission is to provide comprehensive and actionable intelligence to businesses, government agencies, and private clients. With a team of experienced intelligence collectors and analysts, many with backgrounds in intelligence services, military, law enforcement, and academia, we are committed to delivering insights that drive informed decision-making.
Lessons From a Tough Year
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Dear Decision Maker, Thank you. To everyone who put their faith in us this year. Subscribers, clients, students. It means more than I can say. We broke records. Revenue we've never seen. But the numbers don't tell the whole story... The Hard LessonsLast year (2024). I started an AI venture with people I believed in. We pitched investors, got warm responses, thought we were on our way. This all happened while launching the Intelligence School and while our son—my first baby—was being born. The toughest summer of our lives. Then at the end of 2024, my business partners told me they'd lost faith in me. I don't really like talking about this. But their criticisms were valid. I hadn't secured the investment. I was stretched too thin between Grey Dynamics and the new venture. The painful part? I'd just announced it on LinkedIn. Days later, I had to take it down. In hindsight, I have to look in the mirror. When I'm enthusiastic about something, it can overwhelm people. I was a bit irresponsible. And I've carried those lessons forward. What I LearnedIf you promise something, deliver. No exceptions. Communicate when things aren't working. Don't assume everyone sees what you see. Running a business is different from being good at your job. If you want people to see you as a leader—not just someone who signs their paycheck—you have to show up every day. What Came AfterIn 2025, I got a new operational contract with Grey Dynamics, and something clicked. I thought: I'm good at this. This is what provides for my family. I need to focus here. So I went back to what I'd been building for eight years—now going into our ninth. I relied on the process. On what I know works. And I'm extremely happy I did. We broke records. We changed a lot internally. And yes, I did start a new venture—with a good friend I've known for years, someone I respect and admire. What's different this time? I don't always have to be in the driver's seat. My current partners are so talented in their own right that it's actually nice not having everyone look to me for every answer. We each bring our own strengths. We feel like equals. That's something I've really lacked in some previous ventures. It feels good. What's Coming in 2026Ray White's HUMINT Course: End of January. Presale next week. Limited seats. Operational OSINT: Led by Gabe Fanelli, our new Head of Training. TECHINT Course: With Travis Butson (20 years, NZ Air Force). GEOINT Course: With Brian Cameron (NGA, the Agency). Thank YouTo the team—current, new, and those who moved on. Marcel Plichta, Mike Ellmer, Nico Voniatis, and the brilliant analysts too many to name. I'm grateful. Happy New Year. Let's hope 2026 brings peace to Ukraine, Palestine, Sudan, and the places that need it most. See you in the next one. Ahmed Hassan Want to Think Like an Intelligence Officer?Most people scroll. Professionals structure. |
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Our mission is to provide comprehensive and actionable intelligence to businesses, government agencies, and private clients. With a team of experienced intelligence collectors and analysts, many with backgrounds in intelligence services, military, law enforcement, and academia, we are committed to delivering insights that drive informed decision-making.
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