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Dear Decision Maker, Most executives make complex decisions based on incomplete information. Then wonder why they're surprised by outcomes. After almost two decades advising leaders on high-stakes choices, I've noticed something consistent. The best decision-makers don't wait for perfect information. They use a framework to navigate uncertainty. I call it the Decision Advantage Matrix. It's simple. Four quadrants. Two questions. What do we know with certainty? What do we need to know to act?...
Dear Decision Maker, Ray White is back on the Grey Dynamics Podcast, and this time we're talking about something. I'm genuinely excited about: the Human Intelligence Fundamentals course he's created for us. Look, I've read a lot of HUMINT material over the years. I’ve done the courses; talked to the practitioners; worked with some of the best in the business. But what Ray has put together here is different. It's not some academic theory-fest that puts you to sleep, and it's definitely not the...
Dear Decision Maker, The most valuable currency in business isn't money. It's access. Six months ago, a client was struggling to break into the African infrastructure market. Two years of cold emails. Dozens of failed pitches. Zero progress. One introduction changed everything. Not to a consultant. Not to a middleman. Directly to the person who controlled $200M in project approvals. That's the power of elite networks. Here's what most people get wrong about networking: They collect contacts....