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Hi! We are Grey Dynamics

You do not need to be ex-intelligence to learn this

Published 9 days ago • 1 min read

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WEDNESDAY 8 APRIL | 18:00 CET | 12:00 EST | 09:00 PT | ZOOM | FREE

Dear Reader

I get this question a lot.

"Is this for intelligence professionals only?"

No.

The Trust Equation was not invented by an intelligence agency.

It was developed by David Maister, Charles Green, and Robert Galford for their book The Trusted Advisor.

It is a universal framework for understanding how trust works in any professional relationship.

We teach it in our HUMINT Fundamentals course because it is foundational to everything intelligence professionals do.

You cannot recruit a source, develop an asset, or build a network without understanding trust at a structural level.

But the same framework applies if you are:

  • A consultant trying to win a client's confidence
    ​
  • An analyst building relationships with sources in the field
    ​
  • A founder negotiating with investors or partners
    ​
  • A journalist cultivating sources for investigative work
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  • A risk professional conducting due diligence
    ​
  • Anyone who needs another person to trust them enough to share something valuable

The Trust Equation is not about espionage. It is about human psychology. And it works everywhere.

Ray White is going deep on this in next Wednesday's live Zoom webinar (8 April, 18:00 CET/ 12:00 PM EST / 09:00 PT).

If you have not registered yet, here is the link:

To Op-Out for these workshop emails but not the newsletter click here​

Ahmed Hassan
CEO & Founder

​
​https://greydynamics.com/​

7 St Pauls Yard England, , Newport Pagnell, Buckinghamshire MK16 0EG. Company Number 109071037, registered in England.

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Hi! We are Grey Dynamics

Intelligence Not Information

Our mission is to provide comprehensive and actionable intelligence to businesses, government agencies, and private clients. With a team of experienced intelligence collectors and analysts, many with backgrounds in intelligence services, military, law enforcement, and academia, we are committed to delivering insights that drive informed decision-making.

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